Boulder-Born. Baltimore-Built.
Period care hasn’t changed in nearly a century—it's time to pioneer a new one!
Born in the backcountry and built in the lab, NovvaCup is redefining period care with modern technology, medical expertise, and a commitment to sustainability.
NovvaCup was born from a passion for innovation and a deep respect for our natural world. Growing up in Moose, Wyoming, our founder trained with world-class experts to safely navigate the backcountry and noticed a critical gap in period care preparation for adventurers and everyday users alike. Determined to close that gap, NovvaCup blends modern medicine with next-generation technology to create sustainable, high-performing solutions that redefine period care with inclusivity and a commitment to protecting the planet—period by period.
Help us pioneer a new period:
As we bring NovvaCup to life, Baltimore is the ideal hub for femtech innovation. This emerging tech city offers cutting-edge resources and a thriving biotech network to help us pioneer a new standard in period care with the highest levels of research, safety, and technology. Just as we protect backcountry ecosystems, we are committed to sustainability in the DMV and the preservation of the Chesapeake Bay watershed — America’s largest estuary — to ensure that our mission to protect the planet extends from sea to shining sea.